— PROJECT NAME

Email Newsletter

— ROLE

Copywriting and

Research

— DATE

06/14/2023

Senior Care Home Entertainment is an online video channel that provides arts and entertainment programming specifically for residents of senior care facilities. Each month, they send out an email newsletter to administrators and those who work in the senior care industry providing them with news and tips focused on senior care, as well promoting the channel.

For this ongoing project, I write the opening introduction and research potential news and tips articles to include. Since my participation, the monthly open rate has increased to 25.2% with a CTR of 12.7%.